Featured Posts

2 powerful reasons to use Facebook as a bona fida business networking tool
June 18, 2013 By Heather Townsend · Leave a Comment
In 2007, just before the birth of my second daughter, I joined Facebook. After all, you need something to pass the time on maternity leave! (as if having a newborn and a 16 month old toddler was not enough to occupy my time…) The people I first connected on Facebook with, were my very close [...]
How to make time for your network
June 17, 2013 By Jon Baker · Leave a Comment
If you were to ask any professional, business owner, or job seeker, they” probably say to you (quietly and whilst looking down at their shoes) they know they should be networking and spending more time on their network. How about you – do you find that work, family, clients, social media, or “life” get in [...]

6 ways to generate referrals from your existing clients
June 12, 2013 By Heather Townsend · Leave a Comment
In this blog post, we explore 6 different ways of generating referrals from your existing clients. Many professionals typically do not realise the referral potential of their existing clients – and often wonder how to generate referrals from existing clients. Before we dive into the ‘how’ to do this. One word of warning. If you [...]

Don’t tell me about you on twitter, ask me about me…
June 11, 2013 By Heather Townsend · Leave a Comment
As I have mentioned a few times on twitter, I am a coeliac. I’m also rather impartial to baking my own gluten and dairy free cakes. In fact, I don’t always need to bake them myself. If I happen to find a cafe serving gluten free cakes, I feel duty bound to try them. After [...]

Do your blog titles leave your readership disappointed? Or why you need to avoid the ‘woo hoo’ factor
June 5, 2013 By Heather Townsend · Leave a Comment
I looked over at the facebook ads on my facebook page. I was greeted with the message: … this feels too good to be true. Let’s be very honest. It’s up there with the facebook ads which promise me: Unsurprisingly, I didn’t click on either of these ads. This is the problem that every blogger [...]

My love affair with Buzzards and how this will help you generate more referrals
June 4, 2013 By Heather Townsend · Leave a Comment
Yes, you did read that correctly. Buzzards. Big, magnificent birds of prey. Up until Jon and I moved our office into the centre of a 60-acre country park, I don’t think I had ever seen a buzzard before. Yes, seriously. However, one afternoon I was walking around the wetlands reserve by our office, and I [...]
The Excedia Group
The Excedia Group Ltd brings clarity, perspective and knowledge to professionals and business owners helping them achieve their business goals. 'venture-Now', 'The Executive Village', 'The Efficiency Coach', 'Heather Townsend' are trading names of The Excedia Group.
The Excedia Group Ltd is a company registered in England and Wales; Company Number: 7448839
Registered Office: Home Ground Barn, Pury Hill Business Park, Alderton Road, Towcester, Northants, NN12 7LS
Heather helps professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, she accidentally became a writer and used her knowledge on social media to write the current best-selling and award-winning book on networking,
Jon Baker is a Business Coach, Sales Trainer and Experienced Public Speaker. Jon specialises in working with partners and owners from the smaller professional practices.