Su Butcher

How to manage following thousands of people on twitter

Today I’m going to talk about Twitter, and in some ways one might think that Twitter is different. Whilst twitter can look like a place for spammers, in fact it is the opposite.

Now lets look at a couple of social tools. These tools put a greater number of people in touch with each other, and for this reason they can fall prey to Push marketeers. But good networkers ignore these people, opt out of their networks and built their own trusted communities who don’t push, but who help them pull instead.

If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn about how to use ‘Pull’ marketing.

RSS is a way to arrange for information you choose – news, blog posts, search results, to be sent to you when they are published, without you having to go and search for them all over the internet. Here is a fantastic video by Commoncraft about RSS and how it works.

Linkedin Groups are in essence a type of online community of interest. A group of people get together in a group to focus their networking in a common subject – in the case of Sarah’s group, “those that wish to network and do business with Essex Business people.” It is this common interest that should always be the focus of any postings to a Linkedin group.