Personal branding

Julian Summerhayes shares his ten top tips for getting the most out of LinkedIn

35 ways a clever professional strengthens their personal brand

Having read a lot of the literature on what makes a great networker, I think that many of the current leading thinkers on business networking have got it wrong.

For the last nine months I have been thinking about personal branding. I’ve pondered why it is important, what we actually mean by it, and how to build a strong personal brand.
In this blog post I’m going to commit some of my musing onto paper about personal branding.

This is the second in a three part series of places you can business network: 4. Professional association events These are events which are hosted by a professional association. Most professional associations will host a series of events across the year which will be of interest and benefit to their members. Most of these events [...]

Before social networking came along, job seekers and salesmen would typically ask for letters of recommendation from their boss, peers or happy clients. LinkedIn has a great piece of functionality where you can request recommendations from people within your network – which are the same as letters of recommendation, but allow the whole world to view them.

Here are our six ideas on how to build a strong, ‘sticky’, personal brand using LinkedIn:

Your personal brand is how other people view you. But why does a job seeker need a strong personal brand?

How to make your linkedin profile stand out for recruiters

Your linkedin profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you.