training

A great benefit Of LinkedIn is that it can help you to get to know people and their business, including prospects for your business. Reading through a well written profile can often help you more than talking to them for 10 minutes. What you do with useful connections is then up to your strategy. How [...]

5 easy ways to find hot prospects on LinkedIn

by Heather Townsend on February 15, 2012 · 3 comments

LinkedIn can help you find new prospects and discover more about them before you even think about “selling”. In a previous article I talked about using LinkedIn groups to get more business. I recommended using groups; commenting on discussions and creating your own discussion threads. These are good ways of letting your contacts know you [...]

So, we are onto my 4th and final time saving twitter application. I deliberated long and hard before deciding on my 4th tool. Would I choose a dashboard application like hootsuite, socialoomph, social sprout or sendible? In a word, no. For each of these, I found that there was either something I didn’t like or [...]

I do remember a time when lists didn’t exist on twitter…. However, let’s not reminisce now! Like many people when lists were first introduced, I thought great. But, how can I take out the back-breaking element of adding people to lists? At 2000+ followers then, I really didn’t want to have to manually categorise my [...]

This is part 2 of a four part series focusing on the best twitter tools which you need to be using. In today’s blog, we are going to look at BufferApp. What BufferApp does is save you from having to go into twitter regularly across the day to share interesting and relevant content. The way [...]

I have been fortunate to introduce many great professionals to social media, and share my love of twitter with them. Inevitably, the time question normally gets asked ‘how much time does twitter need?’ or ‘how often do I need to tweet?’. At that point there is an awkward silence. However, with many of the twitter [...]

how are you introducing yourself?

by heather on January 24, 2012 · 0 comments

The first impression any networker makes is vital. No surprises there then! I’m bet most of us would cringe if we met someone at a networking meeting and in the first sentence they were pitched at. So, why do so many people and businesses do this on social media? I’m not against sending an automated [...]

Is this the perfect 60 second Elevator Pitch?

by Heather Townsend on January 9, 2012 · 0 comments

Whether you are a visitor or a regular, there is nothing worse than hearing someone ramble and waffle their way through their 60 second pitch. You want to be succinct and crisp in your delivery. I suggest that you use a structure similar to this: Part 1: The introduction Introduce yourself by the value you [...]

1. No flow to the post 2. When it’s sales copy dressed up as a blog post 3. When the post goes on and on and on… 4. When I see the same new post being regularly tweeted by the author who is telling me that they are getting ‘great feedback’ – yeah, right. I’m [...]

Do you know what is getting on my wick at the moment? It’s the LinkedIn request which reads: “I’d like to add you to my professional network?” Or even better the LinkedIn request which has been personalised but reads something like this: “I’m expanding my LinkedIn network, and am open to connections” or “We have [...]