by Heather Townsend on February 3, 2012 · 0 comments
Following on from yesterday’s blog post, here are the remaining four ways in which any business owner or professional can win business regularly via twitter: 4. Be visible Twitter is a highly visible medium. You have to be active, and daily active, to generate any meaningful marketing presence. So, what does this mean? In an [...]
The first impression any networker makes is vital. No surprises there then! I’m bet most of us would cringe if we met someone at a networking meeting and in the first sentence they were pitched at. So, why do so many people and businesses do this on social media? I’m not against sending an automated [...]
by Heather Townsend on January 9, 2012 · 2 comments
Whether you are a visitor or a regular, there is nothing worse than hearing someone ramble and waffle their way through their 60 second pitch. You want to be succinct and crisp in your delivery. I suggest that you use a structure similar to this: Part 1: The introduction Introduce yourself by the value you [...]
1. No flow to the post 2. When it’s sales copy dressed up as a blog post 3. When the post goes on and on and on… 4. When I see the same new post being regularly tweeted by the author who is telling me that they are getting ‘great feedback’ – yeah, right. I’m [...]
Do you know what is getting on my wick at the moment? It’s the LinkedIn request which reads: “I’d like to add you to my professional network?” Or even better the LinkedIn request which has been personalised but reads something like this: “I’m expanding my LinkedIn network, and am open to connections” or “We have [...]
by Heather Townsend on November 17, 2011 · 0 comments
Andy Lopata and I met up recently and started chewing the cud about networking, selling, relationships and other such stuff which seem to excite networking experts like us. (I know, we need to get out more!) As a result, of our conversation, Andy agreed to be interviewed for my blog – this is the second [...]
by Heather Townsend on November 16, 2011 · 0 comments
Andy Lopata and I met up recently and started chewing the cud about networking, selling, relationships and other such stuff which seem to excite networking experts like us. (I know, we need to get out more!) As a result, of our conversation, Andy agreed to be interviewed for my blog – and I have reproduced [...]
Picture the scene… The lights are low, and the bride is bopping away to her chosen music, the wine has very definitely flowed…. Yes, I was at my sister-in-law’s wedding this weekend. As often can happen, the sights and sounds of a wedding celebration can often attract uninvited guests – wedding crashers. I’m sure the [...]
This blog post answers the question whether you need a large number of connections to be able to use LinkedIn more effectively
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