The step by step guide to building a proven marketing system which attracts profitable clients to your practice.
A FREE audio masterclass series for accountants, lawyers, consultants, coaches and trainers who run their own practice and want the assurance and confidence that the phone will ring regularly with new warm client leads.
Let us guide you through the essentials of Client Winning Strategies to give you the assurance where your clients will come from.
Does this sound like you?
- You worry about where your next new client will come from?
- You know you are great at delivering for your clients, and realise you are not a marketing expert, but your future business health and vision for your business needs you to quickly master some simple client winning strategies
- You know others who are generating new clients regularly via their networking and social media activity – and wish you knew how they were doing it?
- Business is tough at the moment and clients and prospects are becoming increasingly price sensitive?
- You are losing clients to some new competitors because ‘they specialise in working with people like me’?
- You struggle to articulate to prospects and people in your network what differentiates you from your peers and competitors?
- You are attracting the wrong kind of clients?
- You want to grow your practice to the next level, so you can truly play to your strengths, but need more clients before you can get there
THE SOLUTION
- Imagine if you could finish work at the end of the week with a well-stocked pipeline of warm prospects who you would give your right arm to work with?
- How much less stressful would it be if you were in control of your marketing and were working on a clear, step-by-step plan which you were confident would deliver the right type and number of clients?
- Think how empowering it would be if someone would hold your hand through the process and provide you with the support and guidance you need.
That’s what the FREE Client Winning Strategies
Audio Masterclass Series
is all about….
This series brings together two leading experts in marketing for solo professionals and professionals running very small practices. The series focuses on client winning strategies, which any professional can implement successfully regardless of how skilled you are at marketing or lead generation.
Learn from their expertise and experience to develop:
- a marketing, networking and social media strategy which you feel confident to implement, which will allow you to be in control of where your next client will come from
- Greater certainty that your marketing will deliver more new clients, whilst taking less time to action
- Client winning strategieswhich allow you to attract the clients who you want to work with, without them quibbling over your fees
Whether you are a lawyer, accountant, coach, trainer or consultant, you will benefit from this unique opportunity to learn and be guided by individuals who, as well as being experts in their fields, have built a six figure practice within twelve months by using the same client winning strategies that they will share during the masterclass series.
The one hour masterclasses include:
1: Lead Generation – Developing A Tactical Marketing Plan. (14:00 21st February 2012)
This masterclass is for you, if you can relate to any of these:
- My marketing is piecemeal and not joined up, I feel it is probably ineffective
- I have no idea where to begin
- I don’t have the time to market properly
- A lack of confidence in knowing where to spend my marketing time to be effective
- I’m working very hard on my marketing but nothing is really working
On this call you will discover:
- Exactly where to focus your efforts
- Lead generation that works sustainably
- A clear outline of a marketing plan
2. Identify Your Niche For Success: (14:00 22nd February 2012)
This masterclass is for you, if you can relate to any of these:
- I don’t get many referrals from my network or clients
- There are lots of competitors moving into my space
- I have been accepting ad hoc work not from my speciality
- I know I need a niche but not sure how to identify one that works
- I seem to be only able to differentiate myself on price
On this call you will discover:
- Clear easy steps on how to develop your niche to win more profitable clients
- How focusing on a niche unlocks the potential of lead generation from networking and social media
- Spending less time marketing but receiving better return on investment
3. Lead Generation – Through Mastering Networking: (14:00 23rd February 2012)
This masterclass is for you, if you can relate to any of these:
- I am not comfortable in structured networking groups
- I know I should be networking but have no time for networking
- I am intimidated by meeting lots of new people in person or online
- I should be focusing more time on networking but not sure how or where
- I enjoy networking but limited business is coming from it
On this call you will discover:
- How to generate more leads from your network
- How to identify who to spend your networking time with for better results
- How to use online and offline networking together for better results from your networking
4. Lead Generation – Through Linkedin: (14:00 28th February 2012)
This masterclass is for you, if you can relate to any of these:
- I want to know what I do after the connection requests
- How do I connect with people I don’t know
- I am not sure what I should talk about
- I don’t know how to get leads from Linkedin
- I spend lots of time on Linkedin but don’t seem to get much back for that time
On this call you will discover:
- Using Linkedin to get leads and invoice-able business
- How to write a powerful profile to engage and attract introducers and potential clients
- Where to focus your time on Linkedin to make sure you do connect and engage with the right people
5. Lead Generation – Through Twitter: (14:00 29th February 2012)
This masterclass is for you, if you can relate to any of these:
- I want to know what Twitter tools are out there to make it easier to build a presence and relationship with potential clients
- I think that Twitter is a fad and all about people talking about cheese sandwiches
- I am on Twitter but have no clients that I have “won” on there
- I feel Twitter is too time consuming
- I see the appeal but want to attract clients
On this call you will discover:
- How to effectively use Twitter to win business
- How to use Twitter to stay in touch and be noticed with the people who can help you generate business
- The tips, tricks of the trade and shortcuts to help you generate more opportunities for less effort
6. Lead Generation – Through Blogging. (14:00 1st March 2012)
This masterclass is for you, if you can relate to any of these:
- I am worried that I don’t have the time to maintain a blog properly
- I want a blog but I am not sure where to start
- I would like some ideas what to write about and I am worried I may be writing about the wrong thing
- I have a blog but not really sure how to use it to win work
- I wish more potential clients would read my blog
On this call you will discover:
- You will know how to get potential clients to read your blog
- You will know how to write interesting and relevant content to engage potential clients
- How to use your blog to develop a relationship with a potential client so they call you ready to buy
You get all of this for FREE by registering below…
The Masterclass Experts
Heather Townsend
Heather Townsend helps professionals achieve business and career success using networking and social media. She is the writer of the UK’s current best-selling book on networking ‘The Financial Times Guide To Business Networking. She is currently co-writing ‘The Social Rainmaker: The definitive guide for professional service firms to winning and keeping new clients using social media’
Jon Baker
Jon Baker specialises in helping small professional practices grow into bigger, more profitable professional practices. After 25 years within blue chip companies, Jon left corporate life to focus on the needs of the small business community. In the last five years he has trained and coached nearly a thousand business owners, with a high proportion of these being from small professional practices.
See you on the other side for your FREE client winning strategies masterclass.