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Book Reviews

“At the time I reviewed this book, it was the most relevant, current and comprehensive guide to Business Networking available. Apply what you learn in this book and you will benefit from the competitive advantage that being an ‘A Lister’ joined up networker brings. Mick Holloway, co-founder of netlinked and 24-7 business networking

The more I read, the more I like it and each page makes my brain work that little bit harder. I am thoroughly enjoying it and my initial scepticism was unfounded. Truly a 2011 'must-read'. “M. Haydock”

Whether you are new to networking and business or a seasoned pro then this book is invaluable as a guide and a reminder about doing the simple things regularly and well to maximise business opportunities. John Valentine

I’d recommend this book to anyone in business – whether you are looking to build a company or boost your professional career.” Sonja Jefferson, Director of Valuable Content

Buy and use this book - it is not another management book to rest on a shelf; it is a real workbook and can help you become a more effective and efficient networker. Andrew Green

"If you want to achieve workplace success, and build a strong personal brand, then business networking is critical. Take the first step to understanding and implementing networking strategies by reading Heather's book!" Dan Schawbel, author of Me 2.0 and founder of Millennial Branding, LLC

Guide is an understatement for this must have book for anyone in business! Well-written and so easily digestible, I wish I'd had this a year ago. “ French4business”

The book is an easy read, clearly structured with summaries, signposts to other resources and action points in the form of targeted questions at the end of each chapter. David Shindler, founder of Leap Coaching

This book is full of tips and instruction on all aspects of networking. It covers not only how to create a large and effective network, but also how to maintain it and utilise it to advantage. “Parmar”

This book is an excellent and comprehensive guide to both online and offline networking. Never before has there been a single publication on how to create and follow up business opportunities in the most efficient, least time-consuming fashion for both the offline and face to face world. “Pacioli”

Loved this book! So easy to read and very clearly written. The book was especially appealing as Heather Townsend looks at both online and offline networking (including blogging). Alison Cooper

I was impressed by the book's breadth - it covers everything from what is networking, and why I should bother with it, right the way through to creating and managing your own communities, either on-line or face-to-face. Noel Gray

This book is full of highly valuable advice on how to get things done. Peter, Journalist

If you are looking for an up to the minute book to help you integrate networking into your business development plan and appreciate practical tips, then I recommend you take a look at "Business Networking". Krishna De

“If you ever thought face to face or social networking was difficult or would not work for you – think again! This book makes it easy and really shows why networking online and offline should be your first choice in how to do more business, more enjoyably than ever before. It should be your networking Bible!” Bruce King – Author of how to double your sales

It is written in an easy to read, down to earth style that makes it simple to learn lessons (and there are loads of them). Even if you are an experienced networker (combining online and offline), I highly recommend you read this book. Jon Baker

“a ‘must read’ for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.” Andy Lopata, Author of Recommended and And Death Came Third

“If business networking was an applied science, Heather Townsend’s book would be the curriculum, survival guide and roadmap to this aspect of life and business.” David Stoch, founder of Meerkat PR

Really well written, and very accessible, Heather's created a resource here packed full of helpful information for anyone looking to create meaningful business relationships. For me, at the moment, this is my "networking bible"! Debbie Inglis

Heather is clearly one smart cookie when it comes to networking with purpose, her book can help you to learn how to reap dividends from the time, money and effort you put into meeting other business people. A great read! “Csav”

“A great practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.” Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute

This book gives you the opportunity to develop your networking skills for both real-life and virtual contacts and it's easy to see why this book is winning so many 5 star reviews. Lee Duncan, Double your business

Heather’s guide to Networking covers all the ‘etiquette’ that enables people to develop in to effective networkers, whilst not being so prescriptive that it stifles individuality. A guide for those new to networking, as well as those ‘older heads’ that need to re-evaluate or refine their approach. A must read.” Marc Lawn, Founder of The Business GP

With case studies, tips and action points the FT Guide to Business Networking is a compelling read that will help you fill the gaps and complete a networking strategy. Brian Inkster

Heather Townsend

Heather Townsend is The Author Of 'The Financial Times Guide To Business Networking.' She is a performance improvement specialist for professional services, widely published writer and social media expert.

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Heather Townsend