LinkedIn training for Lawyers

Over 100 million professionals globally are now registered on LinkedIn® – are you one of them? But more importantly, do you know how to use LinkedIn® to:

be found by potential clients – just by including the right keywords in your profile?
showcase your expertise and credibility to potential new clients, so that they pick up the phone to contact you?
use LinkedIn ® to supercharge the results you get from your face to face networking activities?
get your LinkedIn ® profile to the top of the search results when someone searches for you on Google?
win profitable new business?
connect with senior decision markers in corporates?

Heather Townsend, the author of ‘The Financial Times Guide To Business Networking’, has written a distance learning LinkedIn ® training course on how to use LinkedIn for lead generation. In this training course written exclusively for the needs of lawyers who have business development responsibility, Heather shows you, step by step:

what to write in your profile so that you get found by the right people
how to showcase your credibility and expertise on your LinkedIn profile
how to connect with the people who really matter – and generate a valuable connection regardless of how well you know them
how to use LinkedIn ® for less than an hour a week and still generate new business

Within the training course, Heather shows real life examples of great profiles written by lawyers, and gives you templates to follow so that you too can easily write up a powerful LinkedIn profile for yourself.

The course includes:

a 40 page workbook including screenshots and step by step instructions
9 short video clips of Heather explaining joined up networking strategy and different ways lawyers use LinkedIn

Course Outline:

Module 1: Getting started

By the end of this module, you will:

Be up and started on LinkedIn
Know what needs to go in your professional headline, summary and speciality section – and written it, supported by real life examples of other lawyers LinkedIn profiles
Uploaded the right type of photo
Started to get more click throughs from your LinkedIn profile to the website(s) which matter to you
Be using your LinkedIn profile to showcase your personal brand – and why they should hire you – to a worldwide audience

Module 2: Building your brand on LinkedIn

By the end of this module you will:

Have gained testimonials from clients, which will help you overcome potential client’s resistance to working with you
have connected up your blog to your profile
be able to show presentations, white papers and video clips on your LinkedIn profile
haved change the layout of your profile, so the important messages are near to the top and read by important people to you
Be updating your status update, and using it to prompt conversations with potential and existing clients

Module 3: Keeping in touch and expanding your network on LinkedIn

By the end of this module, you will:

Have found your existing connections on LinkedIn
Be writing invites to connect to people you don’t know very well which will get accepted
Know how to use tools, such as LinkedIn badges and QR codes to get more connections

Module 4 – Conversing with the people who matter

By the end of this module, you will:

Be developing the relationships with your connections on LinkedIn so they generate leads and referrals
Know how to find the right groups to belong to, to connect with clients and introducers who matter to you
Have connected up your twitter and LinkedIn accounts
Have started to take the conversation out of LinkedIn and into the ‘real’ world.
Know how to create your own LinkedIn group and build a valuable community of potential clients and advocates for your services

Module 5 – putting it all together

In this module you will decide how you want to use LinkedIn going forward, and have put together an action plan which will help you achieve the results you require from your usage of LinkedIn.

This course is backed by a 100% guarantee. If after buying this course, you feel that it has not met your expectations, then we promise to give you a full money back, no quibble guarantee.

Option 1: Send me my LinkedIn training

£49 + VAT reduced to £30 + VAT for the 1st 25 people who buy the training

Option 2: Send me

my LinkedIn training (worth £49) and
an exclusive signed (by the author) copy of ‘The Financial Times Guide To Business Networking’ (worth £19.99)

£65 + VAT (includes free postage)

reduced to £45 + VAT for the 1st 25 people who buy the training

NB Your signed copy will be sent to you after the publish date of the 29th June 2011. Until a signed copy is available, you will be sent an early review copy of the manuscript

Option 3: Send me…

my LinkedIn training (worth £49 + VAT)
a signed copy of ‘The Financial Times Guide To Business Networking’ (worth £19.99)
an audit of my current LinkedIn profile, with suggestions of how to improve it (worth £50 + VAT)
a recording of a teleseminar on ‘how to use LinkedIn to generate business’ (worth £25+ VAT)

£125 + VAT (includes free postage)

Reduced to £99 + VAT for the 1^st 25 people who buy the training

NB Your signed copy will be sent to you after the publish date of the 29th June 2011. Until a signed copy is available, you will be sent an early review copy of the manuscript

Option 4: Send me…

my LinkedIn training (worth £49 + VAT)
a signed copy of ‘The Financial Times Guide To Business Networking’ (worth £19.99)
an audit of my current LinkedIn profile, with suggestions of how to improve it (worth £50 + VAT)
a recording of a teleseminar on ‘how to use LinkedIn to generate business’ (worth £25+ VAT)

PLUS

an hour of telephone/skype networking coaching with Heather Townsend, the author of ‘The Financial Times Guide To Business Networking’ (worth £300 + VAT)

This is worth nearly £450, however, you will get it for £299 + VAT (includes free postage)

And we are reducing the price to £249 + VAT for the 1st 25 people who buy the training

NB Your signed copy will be sent to you after the publish date of the 29th June 2011. Until a signed copy is available, you will be sent an early review copy of the manuscript

NB: This training has not been endorsed by LinkedIn®, and is no way affliated with LinkedIn®

Follow Us!
Free Sample Chapter
Search

Book Reviews

The more I read, the more I like it and each page makes my brain work that little bit harder. I am thoroughly enjoying it and my initial scepticism was unfounded. Truly a 2011 'must-read'. “M. Haydock”

This book is full of tips and instruction on all aspects of networking. It covers not only how to create a large and effective network, but also how to maintain it and utilise it to advantage. “Parmar”

It is written in an easy to read, down to earth style that makes it simple to learn lessons (and there are loads of them). Even if you are an experienced networker (combining online and offline), I highly recommend you read this book. Jon Baker

This book is full of highly valuable advice on how to get things done. Peter, Journalist

“If business networking was an applied science, Heather Townsend’s book would be the curriculum, survival guide and roadmap to this aspect of life and business.” David Stoch, founder of Meerkat PR

Buy and use this book - it is not another management book to rest on a shelf; it is a real workbook and can help you become a more effective and efficient networker. Andrew Green

I was impressed by the book's breadth - it covers everything from what is networking, and why I should bother with it, right the way through to creating and managing your own communities, either on-line or face-to-face. Noel Gray

I’d recommend this book to anyone in business – whether you are looking to build a company or boost your professional career.” Sonja Jefferson, Director of Valuable Content

Whether you are new to networking and business or a seasoned pro then this book is invaluable as a guide and a reminder about doing the simple things regularly and well to maximise business opportunities. John Valentine

"If you want to achieve workplace success, and build a strong personal brand, then business networking is critical. Take the first step to understanding and implementing networking strategies by reading Heather's book!" Dan Schawbel, author of Me 2.0 and founder of Millennial Branding, LLC

With case studies, tips and action points the FT Guide to Business Networking is a compelling read that will help you fill the gaps and complete a networking strategy. Brian Inkster

Really well written, and very accessible, Heather's created a resource here packed full of helpful information for anyone looking to create meaningful business relationships. For me, at the moment, this is my "networking bible"! Debbie Inglis

The book is an easy read, clearly structured with summaries, signposts to other resources and action points in the form of targeted questions at the end of each chapter. David Shindler, founder of Leap Coaching

Guide is an understatement for this must have book for anyone in business! Well-written and so easily digestible, I wish I'd had this a year ago. “ French4business”

“At the time I reviewed this book, it was the most relevant, current and comprehensive guide to Business Networking available. Apply what you learn in this book and you will benefit from the competitive advantage that being an ‘A Lister’ joined up networker brings. Mick Holloway, co-founder of netlinked and 24-7 business networking

“a ‘must read’ for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.” Andy Lopata, Author of Recommended and And Death Came Third

“If you ever thought face to face or social networking was difficult or would not work for you – think again! This book makes it easy and really shows why networking online and offline should be your first choice in how to do more business, more enjoyably than ever before. It should be your networking Bible!” Bruce King – Author of how to double your sales

Loved this book! So easy to read and very clearly written. The book was especially appealing as Heather Townsend looks at both online and offline networking (including blogging). Alison Cooper

If you are looking for an up to the minute book to help you integrate networking into your business development plan and appreciate practical tips, then I recommend you take a look at "Business Networking". Krishna De

Heather is clearly one smart cookie when it comes to networking with purpose, her book can help you to learn how to reap dividends from the time, money and effort you put into meeting other business people. A great read! “Csav”

Heather’s guide to Networking covers all the ‘etiquette’ that enables people to develop in to effective networkers, whilst not being so prescriptive that it stifles individuality. A guide for those new to networking, as well as those ‘older heads’ that need to re-evaluate or refine their approach. A must read.” Marc Lawn, Founder of The Business GP

This book is an excellent and comprehensive guide to both online and offline networking. Never before has there been a single publication on how to create and follow up business opportunities in the most efficient, least time-consuming fashion for both the offline and face to face world. “Pacioli”

This book gives you the opportunity to develop your networking skills for both real-life and virtual contacts and it's easy to see why this book is winning so many 5 star reviews. Lee Duncan, Double your business

“A great practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.” Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute

Heather Townsend

Heather Townsend helps professionals and firms become the go-to-expert for their specialism in their chosen marketplace. She is the Author Of 'The Financial Times Guide To Business Networking.' She is a widely published writer, Executive and Business Coach and a referral marketing expert.
Jon Baker

Jon Baker is a Business Coach, Sales Trainer and Experienced Public Speaker. Jon specialises in working with partners and owners from the smaller professional practices.

LinkedIn training for Lawyers

Course Outline:

This course is backed by a 100% guarantee. If after buying this course, you feel that it has not met your expectations, then we promise to give you a full money back, no quibble guarantee.

Follow Us!

Free Sample Chapter

Search

Book Reviews

Heather Townsend

Jon Baker